Digital future of the fashion industry

With the development of new technologies and progressive digitalization, many industries are finding ways to implement new solutions in their fields. It is no different with the fashion industry. Today we would like to show you some of the coolest products of FashTech – from digital fashion shows, to virtual fitting rooms and digital clothes. What will it be the digital future of the fashion industry?


Fashion industry shows

The pandemics redefined the balance of power in the world of business. Some brands could spread their wings, but for many others, it was a difficult time. We could also see how much we rely on online services in all aspects of our lives. It is truly fascinating how some brands picked up the fight and implemented new solutions to digitize their facilities. The fashion industry has risen to the occasion and used new technologies to substitute some of the actions they couldn’t take due to the safety measures.


For many brands in the industry fashion shows are what drive their sales and attract their customers. Unfortunately, the traditional form of fashion shows with a big audience has been impossible – social gatherings have been restricted. This has brought an idea of virtual shows, where the whole thing is happening on viewers’ screens. Of course, nothing will replace sitting in the audience in a big hall, watching the models, the garments, the lights with one’s own eyes, but for smaller brands, virtual shows could be a great, cheaper way of promoting their collections.




Have you heard about the “deep fake” technology? It was used to present the recent Balenciaga show “Balenciaga Clones Spring 22 Collection”. During this surrealistic show, on the runway, we could see only one model – Eliza Douglas – who presented all 44 designs. In fact, there were many models taking part in the show, but the creators used the deep fake technology to turn models’ faces into Eliza’s. Nothing of this would be possible without the help of some 3D modeling and machine learning tools.


We see our world through a filter – perfected, polished, conformed, photoshopped, we no longer decipher between unedited and altered, genuine and counterfeit, tangible and conceptual, fact and fiction, fake and deepfake.” – we can read in the introduction to the “Balenciaga Clones” show.





Virtual fitting room

There is no doubt that e-commerce has been taking over the world of shopping in most places of the Globe. In 2020, over two billion people purchased goods or services online. For most of us, online shopping has recently become the main way of buying clothes. It has only one disadvantage – you can’t try on the garments! How many times have you resigned from buying something, just because you were not sure it will fit? With some of the new technologies entering the fashion world, it can change.

A great example is WEARFITS – a brand offering virtual fitting rooms for e-commerce. They use 3D & Augmented Reality technologies to provide a better online shopping experience. Foot scanner for virtual try-on, body avatar generator, and virtual models – is this the future of online shopping? Technology is only entering the market, but we believe it will completely change our habits and the way we think about online shopping.




Digital clothes

Have you ever thought of your clothes being made of pixels? This outstanding idea has been gaining popularity recently. Sounds quite crazy, but it actually makes a lot of sense, especially when we think of fast fashion and how quickly we get bored with our clothes. Imagine the world, where we can only have a couple of pieces of basic garments and a virtual wardrobe full of all different kinds of styles and designs. All this being relatively cheap and super eco! Taking a picture for your Instagram or blog? Choose whatever outfit fits best! 

Well, while this vision could sound a little bit too fantasy, there are ways of using this technology in today’s world. Some of the biggest brands of the industry are working on fully digitizing their design processes in order to minimize waste. Among them, we can find Tommy Hilfiger. The brand’s goal is to switch its design processes to fully digital methods by 2022. They paired up with The Fabricant – a company specializing in creating digital apparel. 


PUMA, on the other hand, has used new technologies in the marketing campaign of their ‘Day Zero” collection. Thanks to making the launch fully digital they reduced the water consumption in the collection by up to 17.4 percent! (source:




Best fashion tech brands

Apart from digitizing the design and sales processes in the fashion industry, FashTech is also about using new technologies in the production of clothes.

We have a list of amazing brands, reshaping the industry with their modern products. Check them out:

  • Ministry of Supply – they specialize in creating business wear using new materials, aerospace, robotic engineering, and thermal analysis.
  • Modern Meadow – creating lab-grown leather without harming animals.
  • Jacquard – connects your physical things to digital services and information.
  • Nadi X by Wearable X – yoga pants with sensors that vibrate as you move through poses to help guide you into alignment.
  • Hexoskin – Non-invasive & comfortable smart clothing which gives you insights into your Health Status, sleep, and personal daily activities.


We are going to let you do the rest of the research on your own. The world of Fash Tech is wider than you’d expect, with more and more brands and startups entering the market and launching new products. We recommend this article about the most important technologies used in the Fashion industry: